Taiyaki is a fish-shaped waffle from Japan, traditionally filled with red bean, custard, or chocolate. It gets its name from tai (sea bream), a fish once reserved for the wealthy. To make the delicacy accessible to all, a street vendor shaped waffles like tai, giving everyone a taste of luxury.

Taiyookie is a play on "Taiyaki" and "Cookie". Our mission is to bring you the best, premium taiyaki and unique flavors that you can't get anywhere else.